Job description


SEO Manager (0179)

  • Location:
  • Closing Date:
    29 February 2020

Why we need you

Our SEO team is small but mighty. We drive the customer journey- we improve the rankings of our content-rich landing pages to make sure the customers find Travelbag and Netflights through organic non-brand acquisition, so we can help customers choose their next destination and/or holiday type. Often, our customers don’t realise how Travelbag or Netflights could help make their trip easier, while still offering great value. It’s our job to show them the breadth of what is possible – from short breaks to Dubai or Orlando, to exciting safari trips in Kenya, to multi-centre holidays across several countries.

As part of our team, you’ll help make all this possible. You’ll work closely with writers, designers, social media specialists and, especially, IT product teams and developers to make sure our sites are built to high standards. You’ll ensure the pages are easily findable on search engines, and inspire visitors to become our customers. Your technical direction, inspirational guidance, and thoughtful management will accelerate the work of the SEO and Content team.

Here’s what you’ll be doing

Netflights has a new website, but the biggest challenge is growing the authority and reputation of this domain within the flight sector.

At Travelbag, meanwhile, we’re currently working on a completely new website. Your technical and architectural SEO guidelines would be vital to make this project exceptionally successful.

As the SEO Manager for Travelbag and Netflights, you’ll face constant challenges to come up with and execute new experiments – new tactics, new creative – to ensure we’re reaching our SEO, business and customer goals.

More specifically, you’ll:

  • Define, develop and execute an SEO strategy (on-page and off-page SEO) and work with internal teams and external third party agencies to drive traffic and new customer acquisition to meet our forecasts
  • Work directly with Travelbag and Netflights leadership teams to iterate on and elevate the brands
  • Demonstrate a deep understanding of the technical aspects of domain authority and the use of effective link-bait and outreach strategies, run on-site obstacle reports and make recommendations as to improvements that can be made to a site’s rankings
  • Manage SEO roadmap across technical SEO, onsite optimisation, content creation and link building, as well as running regular audits and performance reviews
  • Work collaboratively with SEO-focused content marketers, in-house developers and UX professionals to deliver the roadmap
  • Develop and track SEO specific KPIs to monitor performance and understand which initiatives drive revenue and influence customer behaviour, e.g. visibility, indexing and ranking
  • Run regular reviews of content against key metrics and post-mortems of every campaign to ensure the team is continually learning
  • Work closely with the website development team to implement technical and onsite SEO best practice
  • Leverage and build relationships with clients, their content agencies, and external experts to improve outreach
  • Deliver metrics that show impressive improvement every month, quarter, and year
  • Create, manage and implement an effective off-page strategy, defining KPIs and reporting and driving its success. Manage any link-bait/SEO Agencies, ensuring work done is effective and efficient.

Your skills and experience include:

  • Demonstrable experience of strategic and hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in ultra-competitive sector
  • Experience managing large SEO budgets to positive ROI and profit levels
  • Demonstrable track record of developing and executing advanced outreach strategies (through online PR, social media) leading to noticeable improvement in organic rankings
  • Strong technical SEO experience (meta tags, sitemaps, redirects, geo-targeting, domains management, hosting / DNS configuration,, etc.)
  • Understanding of CMS and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential
  • Strong SEO content skills (copywriting, understanding the value of content for SEO etc.)
  • Demonstrable skill with Google search console (formerly Google Webmaster tools), Google Tag manager and Google Analytics
  • You consider yourself a self-starter who sets goals, who comes up with new and creative approaches to achieve them, and reports on progress without constant supervision
  • Highly numerate and interested in working with data to drive decisions

And it would be nice if...

  • You have a travel industry experience
  • You have created and executed SEO strategy across multiple languages OR multiple brands
  • Your SEO outreach campaigns have been both unusual and successful

There's one more, very important thing. We are an equal opportunity employer. We search for amazing people from diverse backgrounds, who can bring a range of experiences, abilities, and perspectives. We take care of each other to create an inclusive work environment. We hope you can join us.


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8th Floor Wingate House, Shaftestbury Avenue, London, UK, W1D 5DY
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