Job description

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Senior PPC Executive (0085)

  • Location:
    London

Part of the Emirates Group and employing over 100,000 people worldwide, dnata has made a truly global impact on cargo handling, inflight catering, B2B and B2C travel reaching $3billion turnover and £40million profit across all group companies

 

With an acquisition strategy designed to create a broad travel offering, spanning every conceivable package, traveller or business, our UK and European travel portfolio has expanded to include the likes of Travel Republic, Emirates Holidays, Travelbag, Netflights and many more.

 

We’ve received wide-spread recognition – including, in 2017 alone – winning Best Consolidator, Long Haul Operator and Trade Friendly Brand at the Globe Travel Awards, Best Supplier Sales Team at Travel Bulletin Star Awards, Best Worldwide Tour operator at the Northern Ireland Travel and Tourism Awards and Tour Operator: Australasia & the Far East, at the Travel Agents Choice Awards.

 

We are now recruiting for Senior Performance Marketing Executive who will be responsible for supporting the management and implementation of performance marketing across Travelbag & Netflights. You will support with strategic development and work closely with the Head of Performance Marketing, Marketing, Ecommerce, Product and Commercial Teams. You will also work collaboratively with additional internal and external stakeholders to drive sales growth and efficiency from performance marketing. 

 

Job Accountabilities

 

 

Performance Marketing Channels

  • Support the management and implementation of PPC and re-targeting channels, optimising activity to drive profitable growth. Work closely with Marketing, Ecommerce, Product and Commercial Teams
  • Ensure budget is used effectively to achieve commercial goals.
  • Regular (daily, weekly) reporting on campaign performance and conduct in-depth analysis for relevant stakeholders and to inform implementation recommendations for optimisation
  • Ad hoc reporting or other administrative tasks requested by the Senior Management Team
  • Assist with the development of strategies for account structure, bid optimisation, creative testing and keyword development.
  • Ensure quality checks are carried out on marketing activity to ensure accuracy and consistency with the website.

 

Market & Customer Insight

  • Work collaboratively with the Ecommerce team and Trading Analysts to analyse landing page performance, bounce rates, quality score to inform changes to optimise performance.  Present compelling cases for change to drive improvement.
  • Active monitoring of the competitive landscape specifically on search channels, sharing insights on regular basis with team
  • Work closely with Paid Search channels to understand the competitor landscape across UK and IE markets
  • Work closely with colleagues in the Marketing team (Brand and CRM) to gain further customer insight for each market that can inform targeting, messaging and timing of online acquisition activity
  • Provide market insight of the Performance Marketing landscape for the UK market to key internal stakeholders 

 

Management

  • Support the co-ordination of initiatives so that common processes are used and that central initiatives and best practice are rolled out to benefit multiple markets. 
  • Work closely with the Marketing Director and Commercial Teams to develop and maintain  relationships with Paid Search partners
  • Assist the Head of Performance Marketing with budgeting and forecasting when required

 

 

Qualifications, Skills & Experience

Experience:

  • Primary experience of and knowledge of online performance marketing

 

Skills and Knowledge:

  • Educated to degree standard or equivalent
  • Well organised – ability to manage and deliver several marketing activities at the same time.
  • Passionate about performance marketing with key analytical abilities.  
  • Excellent PC skills – use of Excel (Advanced), Word, PowerPoint.

 

Personal attributes/style:

  • Great team player with strong interpersonal skills.
  • Works well under pressure and thrives in a fast paced environment.
  • Enthusiastic and passionate about marketing
  • Communication skills.
  • Detailed and analytical approach to work
  • Flexible and adaptable to changing priorities, ‘can do’ attitude

 
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Location
London
8th Floor Wingate House, Shaftestbury Avenue, London, UK, W1D 5DY
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