Job description

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Performance Marketing Manager (0084)

  • Location:
    Kingston

We’re looking for an experienced and dynamic Performance Marketing Manager with a passion for travel to join our creative, fast-paced marketing team.

 

Powerful marketing is how we connect our brands with our customers. To achieve this we need an inventive problem-solver that understands how performance marketing operates within a broader marketing strategy. The Performance Marketing Manager is responsible for the management and implementation of performance marketing across Travel Republic’s UK and IE markets. You will support with strategic development and work closely with the Senior Performance Marketing Manager and the Performance Marketing Executive. You will also work collaboratively with internal and external stakeholders to drive sales growth and efficiency from performance marketing.  

 

 

Performance Marketing Channels

  • Management and implementation of PPC, Meta, Affiliates and Re-targeting channels, optimising activity to drive profitable growth. Work closely with the Senior Performance Marketing Manager and Marketing Director for guidance and expert insight.
  • Ensure budget is used effectively to achieve commercial goals.
  • Regular (daily, weekly) reporting on campaign performance and conduct in-depth analysis for relevant stakeholders and to inform implementation recommendations for optimisation
  • Ad hoc reporting or other administrative tasks requested by the Senior Management Team
  • Assist with the development of strategies for account structure, bid optimisation, creative testing and keyword development.
  • Ensure quality checks are carried out on marketing activity to ensure accuracy and consistency with the website.

 

Market & Customer Insight 

  • Work collaboratively with the E-Commerce team, Trading Analysts and IT Developers (Performance Marketing) to analyse landing page performance, bounce rates, quality score to inform changes to optimise performance.  Present compelling cases for change to drive improvement.
  • Active monitoring of the competitive landscape specifically on search and meta channels, sharing insights on regular basis with team
  • Work closely with Meta, Paid Search & Re-Targeting channels to understand the competitor landscape across UK and IE markets
  • Work closely & collaboratively with colleagues in the Marketing team (Brand and CRM) to gain further customer insight for each market that can inform targeting, messaging and timing of online acquisition activity

 

Management

  • Support the co-ordination of initiatives so that common processes are used and that central initiatives and best practice are rolled out to benefit multiple markets. 
  • Work closely with the Senior Performance Manager to develop and maintain  relationships with key partners
  • Assist in the budgeting and forecasting, with support and input from the Senior Performance Marketing Manager who leads the team.

 

 

Experience:

  • Considerable experience of online performance marketing in B2C on large scale campaigns.

 

Skills and Knowledge:

  • Educated to degree standard or equivalent
  • Strong project management – ability to manage and deliver several marketing activities at the same time.
  • Experience in management and implementation of PPC activity to optimise growth and margin.
  • Experience in management of Meta channels
  • Experience of effectively managing Affiliate channels

 

14 brands. 66 countries. 1 global team.

 

Here at dnata, our people share our passion for travel and innovation. That’s why our people are the driving force behind our current excellence and future growth. You’ll have plenty of development and progression opportunities both locally and throughout our global reach. We empower our people to challenge the status quo, to come up with new and innovative ideas to create a world class customer experience. 

 

Beyond a stimulating working and learning environment, you’ll receive plenty of staff perks and benefits. As well as a great pension scheme and holiday entitlement, you’ll receive life insurance, discounted travel, a healthcare, fun social events and more.  If you love a challenge and you’re looking for a world without boundaries, you’ll go further with dnata.

 

Are you a talented Performance Marketing Manager ready to make an impact with dnata? It’s time to apply.


 
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Location
Kingston
Clarendon House, 147 London Road, Kingston-upon-Thames, Surrey, United Kingdom, KT2 6NH
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