Job description


CRM manager (0351)

  • Location:

Are you a CRM Executive looking for a new challenge?

Keen to work for a global business with multiple travel brands under its umbrella?

If so, get in touch! 

dnata Travel Group, part of the Emirates Group, includes the brands of Gold Medal, Netflights, Travelbag, Travel Republic, and Sunmaster. These brands are based at offices across the UK including Preston (Leyland), Kingston-upon-Thames, Chester and Halifax.

We are now recruiting for a CRM Manager who will be accountable for the planning and formulation of CRM strategies aligned to the business strategic direction.  Implementation of the CRM function, from conceptualisation through to campaign and results. Deliver customer growth, engagement & retention strategy which delivers against Travelbag’s growth targets.

CRM Strategy

  • Plan and deliver CRM strategies and initiatives that support the business strategic objectives.
  • Identify and develop innovative marketing strategies to drive database growth, engagement and on strategy bookings.
  • Maximise data-mining, customer behaviour insight and segmentation to identify and implement offers and personalised content to optimise response, conversion, retention and maximise ROI.
  • Further develop trigger campaign with governance rules to mitigate against over-mailing and maximise ROI.


Insight & Impact

  • Demonstrate the impact of CRM to the business with the creation of weekly results dashboard.
  • Using tracking tools report on the value of offline bookings, and those assisted by email.
  • Working with the Business Intelligence team, report on customer retention rates
  • Analyse customer database to identify trends and insight for the business.


Our newly renovated office is based in Kingston-upon-Thames, just 5 minutes’ walk from Norbiton Station or 10-15 minutes from Kingston station offering good transport links from the Greater London area.

Our employees enjoy many benefits including life assurance, pension scheme, travel discounts, industry/social events and discounted gym membership.


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Clarendon House, 147 London Road, Kingston-upon-Thames, Surrey, United Kingdom, KT2 6NH
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